Trabajar con bloggers es una de las prácticas más rentables. No solo mejorarás la presencia de tu marca y el engagement, además mejorarás la conversión y el brand awareness.
I´m Andrea Bergareche, CEO of the travel blog «Lápiz Nómada» (nomad pencil). My goal is to help people who are brave and able to go against the norm, confronting their fears and travel the world.
I´m a creative by profession, with an art degree by the Basque University, one year exchange in the UNAM, Mexico, and studies of journalism.
In 2015, I exchanged my comfortable life with a backpack and I became a digital nomad to live with more freedom. I have published an illustrated book: «Yo viajo sola» (Lunwer 2019), I have been featured on TV, magazines and I have given talks in many internacional events, e.g. DNX or JGV.
About Lápiz Nómada:
Lápiz Nómada started in 2015, when I began to travel around South America, and it has become one of the most known blogs in Spanish language, with more than 70.000 monthly visits and a solid presence in social media.
Currently, «Lápiz Nómada» help people travel the world by sharing histories of my destinations, useful information to plan trips and resources to live while traveling. I also organice trips for women.
Places I have appeared
I have appeared in many different media channels, including international radio, Spanish television, magazines and some of the most important newspapers in Spain. If you are interested in watching my talks, interviews or any other articles I have published for travel magazines and other forms of media you can check my press page.
Why you should work with bloggers
New technologies have become very important in our daily lives: blogs have become a place to find inspiration, information and tips that come from experience. These have become much more reliable than traditional advertising campaigns.
Bloggers have become influencers. Our readers trust us, and our messages generate higher credibility than traditional advertising. Our articles are written in the first person wich makes them very direct and personal.
The content produced in blogs not only generates an inmediate and powerful reach, but also the possibility for the timeless content in Google search engine (thanks to SEO), wich generates visits for the long-run. Moreover, blogs are a double-sided canal where readers can also interact with us, wich translates into higher conversions and brand awareness in the consumers minds.
Why you should with Lápiz Nómada
Lápiz Nómada is not a common travel blog. It is one of the most famous travel blogs in Spanish and it has been featured in a multitude of media, including TV, international radio, magazines and some of the most important newspapers in Spain. It focus in «lone travelers» and helping women achieve their goals. It is also focused in a creative part, wich makes it different from the rest, easily recognizable and giving LP its own personality that attracts many creative people who want to travel around the world in a non-traditional way.
MORE THAN 40 COUNTRIES
In 30 years I have travelled more than 40 countries, most of them alone, mingling with people and local culture.
Original content, creative and excellent quality. More than 200 published articles with feedback that surpass 2000 comments.
GOOD SEO MANAGEMENT
My articles are positioned among the first in the Google search engine, receiving monthly visitors.
My photographs are original, creative and capable of showing the best of the places and the landscape.
More than 35k people are following my trips among the social media channels, achieving a wide organic reach of my articles.
MY READERS TRUST ME
My readers trust in my recommendations. I only accept collaborations with brands that are interesting for my readers.
Companies I have worked for
I have worked with different companies in different communication campaigns, helping them to achieve their goals and widen their audience. I have also participated in many blog trips and other related projects in tourism and travel sectors.
Besides having written, illustrated and published «Yo viajo sola» with Lunwerg, I dedicate my self to writing articles for other companies in the tourism sector. Also, I have given talks internationally and I am part of the main travel bloggers associations.
Work with me
MY READERS ARE YOUR CLIENTS.
LET´S WORK TOGETHER TO GET THE MOST OUT OF YOUR BRAND
Original post with more than 1.600 words with an annual no-follow link with its respective diffusion on my social media.
A mention of your brand with an annual no-follow link in any of my previous post. Price depends on the post traffic.
Do you want me to taste your product or an experience you offer and publish about it?
Place a banner with an advertisement in my sidebar or in the home page of 125x800px to attract clients.
CAMPAIGN IN SOCIAL MEDIA
Do you want me to speak about your brand in my social networks? I can do it on Instagram, FB or Twitter.
If you want me to participate in a blogtrip and to make diffusion on my blog, feel free to contact me.
If you think that your brand fits with my values and you want to become my sponsor -let´s talk.
I can give a talk in your space about travel, empowerment, working like a digital nomad or other subject. Just contact me.
If you have any offers that you think can be of my interest, please contact me at email@example.com. I can write in your channel, give talks, conduct contest or even paint a mural in your space. If you have any other doubts or you want to propose something that I have not metioned, I will be happy to receive your enquiry.
Responsable: Andrea Bergareche. Finalidad: mandarte emails llenos de amor, regalos y promociones comerciales. La legitimación es gracias a tu consentimiento. Destinatarios: tus datos están alojados en mi plataforma de email marketing Sendinblue y en la Agencia Española de Protección de Datos. Puedes ejercer tus derechos de Acceso, Rectificación, Limitación o Suprimir tus datos en firstname.lastname@example.org. Más información en la Política de Privacidad.
Yo viajo sola
«Un libro que invita a las mujeres a enfrentar el miedo, a cumplir sus sueños y a vivir la experiencia liberadora de viajar en solitario.»
«Un libro inspiracional que apela a los valores de valentía, independencia y libertad en los que se reconocen las mujeres de hoy, y se sitúa en la línea de las reivindicaciones feministas actuales.»